Resume

Marketing Manager Total Merchant Services
Portland, OR 2/2016 – Present

Creates and manages all written and digital communications for Corporate entities and retail brand
Creates brochures, sales sheets and presentations for

• Total Merchant Services: Ingenico & Verifone products
•  TotalPartnership.com
• Groovv.com: Groovv Flex POS, All-in-One POS, Groovv mPOS and Groovv Terminal

Manages design and updates content on TotalMerchanServices.com, TotalPartnership.com and Groovv.com

• Complete redesign of TMS and TotalPartnership sites and launch of new Groovv site

Manages all print and digital advertising campaigns

• Designs monthly belly bands and full-page print ads in leading industry publications
• Creates weekly e-blast campaigns for varied audiences with custom links and landing pages

End-to-end management of exhibits at national conferences for US and Canada

• Designs custom booth backdrops, table pop-ups and pull-up banners Creates conference-specific sales and marketing collateral
• Manages pre and post-conference email campaigns

Manages corporate and brand social media presence

• Maintains blogs on 3 websites
• Posts and monitors Facebook, LinkedIn, Twitter, and Google+ pages
• Monitors and responds to comments/complaints on Yelp, Facebook, Twitter and Consumer Affairs

Produces packaging and informational material for POS hardware

• Designed packaging for Groovv products as well as reference guides for new users

Marketing Manager MediaMax Online
Burbank, CA 9/2013 – 2/2016

Created brochures, sell sheets, sales presentations and technical memos for multiple service lines:

• EPK.TV Electronic Press Kit Distribution site
• Daily Buzz Media Monitoring Service
• MMD.TV Managed Media Distribution site
• other services, e.g. PSAmedia.org, DailyBuzz Alert, VideoMax and SpotCheck

Designer & Content Manager for company websites

• Complete design of new DVS.TV (corporate) website
• Designed new MediaMax Online website to reflect metro/flat design scheme
• Sites have branding consistency and “link” various corporate entities for cross-selling of services

Initiated print advertising campaigns for Daily Buzz media monitoring service

• Full page ads running monthly in PR Strategist, PR Tactics and O’Dwyers magazines
• Dramatically increased brand visibility in targeted Public Relations market

Produced innovative video marketing campaigns

• Authored scripts, selected and directed voiceover artists and final review/approval for three separate animated for EPK.TV, MMD.TV and Daily Buzz in conjunction with 3rd party vendor

Complete end-to-end management of exhibits at national conferences

• Managed vendor relationships, contracts and team logistics
• Designed booth backdrops, advertisements, e-blasts ad special conference-specific collateral

Marketing Communications Generalist gotoPremiumFinance.com/Input 1, LLC
Woodland Hills, CA  5/2010 – 9/2013

• Produced innovative marketing materials for two business entities as well as flagship software program
• Designer & Content Manager for company websites and intranet
• Managed direct-mail campaigns for both gotoPremiumFinance.com and Input 1
• Established corporate style guide and brand standards
• Managed company events and morale-building program

Marketing Communications Consultant
Michele Thompson Communications Consulting
Santa Clarita, CA 5/2009 – 1/2011

• Produced scientific posters, white papers and clinical PowerPoint presentations for conferences for biotech and medical device clients
• Created marketing collateral, fund summaries, etc. for financial sector clientele
• Designed book cover and "save the date" mailers for theatrical clients

Associate Marketing Communications Manager Boston Scientific Neuromodulation
Valencia, CA  9/2005 – 5/2009

Conceptualized, designed and launched innovative marketing materials

• Worked cross-functionally with Product Management and Market Development teams to translate the technological benefits of the Precision Plus™system for referral physician and patient materials

Spearheaded Division’s Military Outreach program

• Strategized military conference calendar, managed logistics and attended conferences across the country, facilitating round table discussions about pain management with military physicians and surgeons

Promoted the Race Against Pain public awareness initiative

• Planned and attended RAP events across the country, facilitating conversations between physicians, chronic pain patients and their families

Editor of Divisional newsletter, The Spinal Column

• Editing, layout, design and execution of monthly newsletter with corporation-wide distribution

Managed “e-Lit” online ordering system and inventory levels for over 300 pieces of literature

• Outsourced literature fulfillment; negotiated and implemented new e-Lit system with outside vendor
• Effected savings of over $100k in the first 12 months of operation

Member of BSC Foundation’s Employee Community Team (ECT) for the Neuromodulation Division

• Worked with ECT in screening charitable organizations and reviewing grant applications, disbursing $50,000.00 in funding annually

Skill Set

Applications

• Adobe Creative Suite
  • InDesign
  • Illustrator
  • Photoshop
• Microsoft Office

Social Media

• Facebook
• LinkedIn
• Google+
• Twitter
• Instagram
• Wordpress