Michele Thompson

Marketing Manager IMPACT Payments Recruiting
Remote, WA 12/2022 – Present

Defines and elevates the company’s brand voice across all digital platforms—including the website, newsletters, multimedia content, and third-party applications—ensuring a cohesive visual identity that strengthens brand recognition and engagement.
Leads integrated marketing campaigns that increase website traffic, generate leads, and drive sales. Develop high-impact social media content, manage the Paycruiter e-newsletter, and execute targeted ad strategies with optimized landing pages to deliver measurable ROI.
Directs strategic marketing planning, including campaign ideation, performance goal setting, and budget allocation. Ensure accurate forecasts and maintain strict adherence to timelines and financial targets.
Spearheaded a full website refresh, resulting in a 25% increase in user engagement and a 15% reduction in bounce rate.
Manages end-to-end conference execution, from pre-event promotion to post-event follow-up. Develops multichannel marketing strategies that increase attendance, amplify brand visibility, and maximize lead conversion.

Manager, Brand, Media & Design BioCatch Cybersecurity
Remote, WI 9/2021 – 11/2022

Built and championed the BioCatch brand from the ground up, defining its voice, visuals, and values. Established brand guidelines that ensured consistency across all touchpoints, strengthening recognition in the competitive cybersecurity space.
Launched “Brand Central,” a centralized hub for brand assets, increasing internal adoption and enabling global teams to maintain visual and messaging consistency.
Created high-performing email and display ad campaigns that drove measurable increases in engagement, lead generation, and sales funnel velocity.
Directed a full website refresh, leveraging analytics and user feedback to improve navigation, user experience, and content effectiveness—resulting in increased session durations (+38%) and reduced bounce rates (-17%).
Owned the end-to-end design of all visual marketing assets, including sales collateral, social media content, advertising, and presentations—ensuring consistent brand application and strong visual impact across channels.
Partnered with global sales teams to create and launch localized microsites with region-specific content and lead capture forms, expanding international reach and supporting regional sales strategies.
Designed impactful event assets, including trade show booths, branded swag, and interactive experiences that increased booth traffic, engagement, and post-event lead conversions.

Marketing Manager IMPACT Payments Recruiting
Remote, WA 12/2017 – 8/2021

Initiated a full brand transformation, developing a bold new visual identity—including logo, color palette, and messaging—that became the foundation for a high-impact website overhaul. Integrated third-party SEO tools to significantly improve search visibility, engagement, and conversion rates.
Directed the evolution of the company’s digital brand voice, ensuring consistent application of design standards and messaging across all touchpoints: website, newsletters, multimedia, collateral, presentations, and third-party platforms—strengthening brand cohesion and recognition.
Designed and executed multi-channel digital marketing campaigns that directly increased website traffic (+41%), lead volume (+20%), and sales. Created high-converting landing pages, targeted ads, social media content, and the Paycruiter e-newsletter, driving measurable engagement and brand visibility.
Produced dynamic “hot job” video content that captured audience attention, promoted company culture, and enhanced talent acquisition efforts in alignment with broader marketing objectives.
Managed end-to-end conference execution, including strategic marketing before, during, and after events, delivering seamless operations and maximizing attendee engagement and ROI.

Marketing Manager Total Merchant Services
Remote, OR 2/2016 – 11/2017

Developed and executed marketing strategies for three distinct brands—TotalMerchantServices.com, Groovv.com, and TotalPartnership.com—delivering integrated campaigns that directly increased brand visibility, lead generation, and sales.
Designed and implemented data-driven omnichannel strategies, blending digital and print initiatives to expand reach, deepen audience engagement, and strengthen brand positioning across multiple markets.
Created high-impact content and visuals across a wide range of assets—including sales collateral, digital/print ads, and email marketing programs—consistently aligning messaging with audience needs and business objectives.
Led social media strategy and execution across corporate and brand accounts, growing engagement through targeted content creation, community management, and performance tracking to optimize campaign results.
Protected and enhanced online brand reputation by managing client feedback, resolving issues via third party platforms, and implementing proactive reputation management strategies.

Marketing Manager MediaMax Online
Burbank, CA 9/2013 – 2/2016

Led a full-scale company rebrand, transforming the visual and verbal identity into a modern, engaging presence that resonated across internal teams and external stakeholders—enhancing brand credibility and market relevance.
Developed targeted marketing collateral for key service lines including EPK.TV, Daily Buzz, and MMD.TV, clearly articulating their unique value propositions and driving increased interest and engagement from key industry audiences.
Executed multi-channel brand awareness campaigns spanning print, digital, and video that significantly elevated the company’s presence in the PR and entertainment sectors, resulting in increased visibility and market penetration for core services.
Managed national conference strategy end-to-end, overseeing planning, creative execution, and on-site engagement. Drove high-impact brand exposure, generated qualified leads, and contributed to increased sales through compelling event presence.
Built and scaled a dynamic social media presence, boosting audience engagement and driving measurable increases in website traffic through strategic content planning and community management.
Created and distributed high-performing communications, including e-blasts, press releases, product launch announcements, and stakeholder updates—ensuring alignment, excitement, and visibility for new initiatives and product enhancements.

Skill Set

Marketing Stack

Applications

Social Media